Anjeel Dry Fruit is a new brand to the healthful fruit category.
The brand, launched by Anjeet’s, a family-owned food manufacturing and retail firm, is aiming to deliver a range of dry fruits and juices, with a focus on providing the most nutritious and healthful options in the market.
“Our aim is to provide a range, in a very short span of time, of healthy, high-value dry fruits to the customers who are looking for healthful and affordable snacks,” Anjeers managing director, Anjali Sharma, told News24.
The company launched the first batch of its healthy dry fruit snacks in India last year.
The product is based on the ‘Healthful Fruit’ brand by the Anjeewas family.
“The product has a lot of benefits, including a unique flavour and a healthy flavour profile,” Anjals CEO, Sajeev Anjani, said.
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