Luxury dried fruits can now be bought for as little as $5 per pound, and a whopping 40% of those can be grown in a two-acre greenhouse in Montague, California.
The cost of the fruit is so low, even small growers can get rich off of them.
“It’s like you’re getting a discount on your dinner,” says Turkel.
The company is also selling a new line of dry fruits called Turkel Premium, which are now available in 10 different flavors, including pineapple, pineapple juice, and mango.
The new line comes with a special flavor called “Dry Fruits and Vegetables” which is a combination of pineapple, mango, and cranberry.
The product has been developed with the help of the U.S. Department of Agriculture, the FDA, and the University of California, Davis.
Turkel has launched three new product lines in the past few years, including “Sugar Maple Syrup” and “Sparkling Grapefruit Syrup.”
“They are super cheap, but we wanted to give them a little bit of personality,” says Tom Turkel, Turkel Fresh’s vice president of product development.
“We wanted to do something different.”
The brand has been selling its products in grocery stores and online, but now it’s on a global scale.
The California-based company sells a line of dried fruits at Costco, Trader Joe’s, and Sam’s Club, as well as at many other locations.
Turkels company has grown from a one-man operation to a global operation.
“Now we have about 150 employees, and it’s kind of like a team,” says Tim Turkel in a phone interview with Fortune.
“Every single person is dedicated to the products, and that’s the most important thing to me.”
Turkel’s products are also available online at a number of online stores including Amazon, Whole Foods, and Walmart.
“I feel like it’s just a matter of time,” he says of his product line.
“The market is really in a place now where we have to innovate.”
“There is a lot of demand,” says Chris Hensley, vice president for business development at Whole Foods Market in Washington, D.C. “So, we’re seeing a lot more demand than we’re used to seeing.”
For many, the product line will be the first to go, and they’re eager to see how Turkel delivers on its promise of providing an affordable, tasty, and healthy option.
“Drying fruits are a little different from other fruits because of the amount of water they need to grow, and how long it takes to dry,” says Hensleys partner, Kevin Kuczynski.
Turkels products are available in three different flavors: Pineapple, Pineapple Juice, and Pineapple Water. “
And with a little research, you can learn how much water is needed to grow a fruit,” he adds.
Turkels products are available in three different flavors: Pineapple, Pineapple Juice, and Pineapple Water.
The price is $5.95 per pound for the Pineapple and $6.95 for the pineapple.
The Pineapple is available in six different flavors; Pineapple Light, Pineleapple Light with Orange, Pinella, and Tropical Pineapple.
The Tropical Pineapples are available only in pineapple, which can be purchased for $6 per pound.
Turks products also include Pineapple & Co., Pineapple Sauce, Pineappled Pearls, and Orange Sauce.
“When it comes down to it, we feel like this is a premium product,” says Kevin Koczynski.
The prices for the dry fruits have been reduced a bit since they started offering the products in 2014.
The pineapple and pineapple water prices have dropped by about $4 per pound since 2015, and prices for pineapple juice and pineapple sauce have dropped a bit more since they launched the products back in 2016.
In addition, prices for fresh pineapple have gone up by about 25% since they first launched the product in 2016, and those prices have been dropped by another 20% since then.
“There’s not much competition,” says Kucks.
“You just have to wait and see what comes in.”